Dear Diary,
Whew! It’s been a wild ride getting 1983 launch-ready, but we’re almost there—and I couldn’t be more pumped. Between the candle-making marathons and perfecting the scents (seriously, who knew creating a mulled wine candle would take that many tests?), things are finally coming together. We’ve got four fresh candle scents lined up for each season, and that '83 Scent Squad discovery set is going to be a game-changer—can't wait for people to get their first whiff!
Our merch game is strong too, with the 'Candle Cult '83' hoodies, crew necks, and tees on deck. Plus, the VIC membership cards? Genius! Early access to new drops and a loyalty program? Candle fans are gonna love it.
Speaking of collabs, teaming up with One Tree Pottery to create those wax melters was chef’s kiss. Not to mention our eco-conscious choice to screen print jars and keep everything locally sourced (well, mostly—I’m still dreaming of the day we find a Canadian supplier for every last item).
Markets are coming up, so I’ve got to nail down the final details for our booth. And don't even get me started on the website—I think coffee is officially 80% of my bloodstream now, but it's looking so good!
Launch day is right around the corner, and even though there’s still so much to do, I’m feeling all the good vibes. Let’s make 1983 the brand that everyone has to get their hands on. ✨🕯️
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